Beauty and Personal Care at a glance
37%
of HUL’s Revenues
44%
of Earnings Before
Interest and Tax
We are India’s largest Beauty and Personal Care business. Our portfolio consists of many iconic brands including Lifebuoy, LUX, Sunsilk, Clinic Plus, Dove, Lakmé, Pond’s, and Closeup.
Double-digit competitive growth, broad-based across the portfolio
Hair Care reached its highest-ever market share
Forayed into the fast-evolving ‘Health and Wellbeing’ category
LUX and Pond’s crossed `2,000 crores turnover in FY’23, taking the total tally to 5 BPC brands in this club
We contemporise our purposeful and sustainable brands and invest in transforming our portfolio to more premium products and formats and channels of the future to deliver strong growths.
Madhusudhan Rao
Executive Director, Beauty and Personal Care
Contemporising the core
As our consumers’ needs are evolving, we continue to contemporise our core brands to keep them relevant and aspirational while investing in strong fundamentals to drive growth. Leveraging our ‘Winning in Many Indias’ (WiMI) strategy, we deaverage the country basis consumer preferences, skin and hair types, and climate conditions to curate a sharply targeted portfolio. This gives us the opportunity to design products specifically for local preferences, enabling us to better address the needs of diverse consumer cohorts.
Drive market development and premiumisation
As market leaders we are energised by the huge opportunity to accelerate market development and lead premiumisation across categories such as face wash, post hair-wash, body lotions, bodywashes as well as future formats like masks and serums.
With our portfolio of beauty masterbrands like Lakmé, Dove, Pond’s, and TRESemmé, we are tapping into emerging demand spaces through on-trend innovations such as Dove Hair Fall Therapy, Lakmé Vitamin C, Pond’s Light Hydration, Lakmé Sunscreen, and TRESemmé Pro Pure.
Foraying into fast evolving demand spaces
Expanding our offerings in the premium beauty space, we launched two new brands — ‘Acne Squad’ and ‘Find Your Happy Place’. We now have 5 brands in our digital-first Premium Beauty Business Unit. Acne Squad provides specialised and active solutions for acne, which is one of the topmost concerns faced by the hyper-connected consumers today. Find Your Happy Place is a premium brand that provides experiential mood transforming Bath and Body ranges that are crafted for digital consumers in an era where the trend and need for self-care is at an all-time high. We have also launched a masstige beauty brand Novology in the growing segment of Derma-therapeutic Care. In line with our strategic intent, we have forayed into the fast-growing demand spaces of ‘Health and Wellbeing’ through strategic partnerships with two young science-backed brands ‘OZiva’ and ‘Wellbeing Nutrition’. These brands align strongly with our mission to improve the health and wellbeing of consumers and empower people to take charge of their health through solutions that they can trust.
Win in channels of the future
We are actively participating in the evolving journey of beauty retail and are driving transformation to win in the channels of the future, especially e-Commerce, Modern Trade, Pharma, and Beauty that are accelerating growth. With our Design-for-Channel approach, we are rapidly building a portfolio spanning price and benefit tiers, with focus on stepping up distribution for sharp, channel-specific offerings.
We continue to strengthen our content platform ‘BeBeautiful’, which educates consumers on their Beauty and Personal Care needs. We are also creating new ecosystems that can help us scale-up influencer marketing, continue to drive premiumisation through salons as well as online and medical marketing, and lead the curve on upcoming opportunities like social commerce, to give us a competitive edge.
Beauty and Personal Care
