Our relationship with our customers is built on strong pillars of trust and mutual interest. In traditional distribution channels, today we foster relationships with even third and fourth generation of families, some of whom have been our customers for 50+ years.
Our distribution network
Retail outlets sell our
brands across India
Our distributors directly cover over
2 million retail outlets across the country
Depots spread across
our country
This year has been a time of revival post Covid. While our lives adjusted to the “new normal”, our business and customers experienced a paradigm shift. Each element of our customer development value chain embraced technology and is becoming data & digital driven. Today, we are more customer & shopper centric than ever, and help our partners deliver 4G growth – Consistent, Competitive, Profitable and Responsible
Kedar Lele
Executive Director, Customer Development
Evolving distribution landscape
Over the last few years, the distribution landscape has undergone significant disruption led by technology and process changes.
We have always been at the forefront in understanding emerging channels of future and engaging early with customers to partner and win competitively.
Partnering for growth
Distributor-inclusive digital transformation is one of our key enablers to win in this rapidly evolving distribution landscape. We are strengthening our distribution advantage and fostering a connected and future-fit ecosystem by building competitive moats across the three pillars of demand capture, demand fulfilment and demand generation, enabled by digitalisation of operations and data driven analytics.
Empowering retailers with Shikhar
Shikhar is an exclusive digital app for all our retailers to place orders online at their convenience. Shikhar promotes repeat-orders with assured, reliable, dependable, and quick service among other benefits such as low-cost and no-hassle credit.
1.2 Million
Retail outlets Use our e-B2B app Shikhar
‘Samadhan’ our best-in-class fulfilment solutions
We are partnering extensively with our customers to enable next day order servicing to retailers by decoupling order capturing and fulfilment actions at distributor points and utilising our strong technology might and Intelligent Warehouse Management systems.
90%
of orders fulfilled within 24 hours in Chennai
16 D2C platforms
Our D2C business has grown to 16 brand.com websites including UShop. We are serving consumers across more than 19,000 pin codes in the country.
30%
of the demand for our
products is
captured digitally
(Shikar + e-commerce + D2C)
Open Network for Digital Commerce (ONDC)
Leveraging our multi-brand D2C platform, UShop, we are also actively collaborating as a participant in Indian Government’s initiative Open Network for Digital Commerce (ONDC) to democratise digital commerce.
Our foray into expert channels
Pharma and beauty expert channels offer strategic growth opportunities for operating in the more premium and specialised health and beauty segment.
Along with our route-to-market and in-store interventions, we continue to engage with medical professionals and build advocacy for our brands, including our latest M&A actions in the health and wellbeing space.
Selling with Purpose
We're harnessing our scale and reach across the country to enhance livelihoods and create opportunities for women.
Project Shakti
Launched over two decades ago, Project Shakti aims to financially empower and provide entrepreneurship opportunities to women in rural India. The initiative has positively impacted the confidence and self-esteem of women and enabled enhanced skills and livelihoods.
1.9+ Lakh
Women Shakti entrepreneurs spread
across 18 States in India
Project Ahilya
Through our Ahilya initiative, we aim to break stereotypes and create equal opportunities for women to join our frontline General Trade salesforce. The initiative is gaining momentum across the country with an ambition to build a frontline salesforce that is truly diverse and inclusive.
1,000+
Ahilyas in our network