Foods and Refreshment at a glance
25%
of HUL’s Revenues
21%
of Earnings Before
Interest and Tax
We are one of India’s largest Foods and Refreshment businesses with brands such as Brooke Bond, Lipton, Horlicks, Boost, Bru, Kissan, Knorr, Hellmann’s, Kwality Wall's, and Magnum. Our ambition is to win competitively in the marketplace while ‘Winning Smiles’ and being a ‘Force for Good’.
We have widened our market leadership in Tea against nearest competitor, in both value and volume
Ice Cream delivered stellar performance with high double-digit growth
Handsome market share and penetration gains in Health Food Drinks (HFD)
Foods Solutions business grew in high double-digits and continues to scale up
Foods and Refreshment is on a journey to offer holistically superior products which are delicious and nutritious for our consumers as well as better for our planet. We remain steadfast on our ambition to be a ‘World-class Force for Good in Nutrition’ as we strengthen our purpose-led brands to win competitively in the marketplace.
Srinandan Sundaram
Executive Director, Foods and Refreshment
Growing our core with purposeful brands
We keep our brands contemporary through a combination of purposeful communications, superior products, and impactful innovations. For instance, leveraging our ‘Winning in Many Indias’ strategy, we continue to craft unique tea blends to meet the tastes and preferences of our consumer base. Our purposeful communications help us drive relevance of our brands with consumers. Bringing alive its purpose ‘to bring people together’, Brooke Bond Red Label launched a new heartwarming TV campaign about two strangers bonding over a cup of tea. Our portfolio of powerhouse brands that straddle the price-benefit pyramid, supported by excellent execution, has helped us to be the market leader in Tea and continue to widen the gap versus nearest competitor.
Creating categories of the future
To meet the rising demand for healthier nutrition, we are revamping our portfolio and investing in emerging categories. Our Red Label Natural Care Tea combines natural ingredients like Ginger, Cardamom, Tulsi, Mulethi, and Ashwagandha for immune-boosting benefits. For pregnant and lactating women, we introduced Red Label Maa Care, a premium tea. Horlicks Plus offers specialised products for diabetes, women's bone health, pregnancy, and overall well-being. Lipton SipNDigest is a refreshing green tea blend with Ginger, Tulsi, and Rock salt for improved metabolism and digestion. BRU introduced premium Beaten Coffee, Freeze Dried Coffee, and Decoction options to cater to coffee enthusiasts. Our ice cream range expands with innovative campaigns like Nolen Gur Cup and Gulab Jamun Ice Cream, adding excitement to Indian festivals.
Being boldly healthier for people and planet
We prioritise positive nutrition by reducing salt, sugar, and calories in our products. The majority of our portfolio already aligns with WHO nutritional standards, and we aim for 85% compliance by 2028. Our Ice Cream servings contain less than 250 kcal and a maximum of 22g of total sugar. Sustainability is vital, and we responsibly source tea, tomatoes, and chicory through regenerative agriculture. With 2023 as the International Year of Millet, we introduced Millet Chocolate Horlicks, blending Finger Millet, Sorghum, Foxtail Millet, and Pearl Millet. These millets are rich in calcium, iron, protein, and dietary fibre, essential for children's growth. By promoting millets as a healthier choice, we reduce our carbon footprint while offering nutritious options.
Foods and Refreshment
