India’s largest Beauty and Personal Care business
With the rapidly evolving beauty landscape, we continued on our journey of transforming our portfolio aimed at progressing beyond meeting consumer needs, with aspirational and purposeful brands. In pursuit of this vision, we concentrated our efforts on:
Future-fit innovations
Superior products
Channels of the future
Re-imagining mental reach
Future-proof supply chain
The beauty, personal care and wellbeing ecosystem is evolving with the rise of affluent India. We are contemporising our brands and continually re-inventing and innovating to meet the aspirations and needs of our consumers.
After a period of significant inflation, commodity prices deflated during the year and we passed on the benefits of this lower cost to our consumers in the form of price drops and promotions. Mass demand was impacted by high cumulative inflation over the last three years and below-par agricultural output due to uneven monsoons.
Revenue
EBIT
Segment Margin
Clinic Plus has achieved one of its highest ever brand power scores through effective communication and has now become a ₹2,000 crore brand for HUL. Sunsilk forayed into the post-wash hair serum segment through the launch of the Super Shine Serum, with a product, packaging and communication that won with consumers. Closeup has expanded its offerings by introducing new variants in the naturals category. These are made with a 95% natural origin formula to cater to the naturals demand within the category.
We have led significant transformations across our key brands like Lakmē and Vaseline, revamping them by refreshing product, packaging, communication and innovating into new demand spaces and formats. This keeps them aspirational and relevant for our evolving consumers.
Glow & Lovely was relaunched with a sharper claim led proposition and modernised packaging. The brand also innovated to present consumers with new formats of the likes of powder finish Crème and sunscreen. Through our Glow & Lovely Careers foundation, we continue to equip women with the tools they need to succeed through training, career counselling, and online programmes, fostering their financial independence.
Leveraging our Winning in Many Indias (WiMI) strategy, we deaverage the country basis consumer preferences and climate conditions to curate a sharply targeted portfolio. We design products specifically for local preferences, enabling us to better address the needs of diverse consumer cohorts. For instance, Lux and Lifebuoy have curated winning products and tailored propositions by region, addressing local consumer needs.
With changing lifestyles, increasing per-capita income, exposure to global trends through social media, and a growing emphasis on self-care and wellness, this segment is witnessing a transformational shift.
With the myriad brands straddling the price-benefit pyramid, our strong equity and access to Unilever brands, we are well-placed to win in this market.
We continued to strengthen our content platform ‘BeBeautiful’, which educates consumers on their BPC needs, sharing hacks, highlighting trends and providing virtual try on makeup for a holistic, customised experience.
We have now commercially established post-consumer recycled (PCR) plastic in rigid packs
for large brands like Vaseline, TRESemmé and Sunsilk.
By introducing the slim cap
in Glow & Lovely
facewash, we also continued our progress towards innovative designs and new structures
to reduce our virgin plastic consumption.
We are committed to responsibly
sourcing palm
oil and aim to be 100% No Deforestation, No Peat (NDP) compliant in India.
During the Clean Future Summit, 18 of our partners signed the ‘Climate Pledge’, demonstrating their commitment to a net zero journey.
The Beauty Collective, a first-of-its-kind immersive, innovative and collaborative event is helping HUL emerge as an authority on beauty.
The beauty consumer’s discovery and purchase behaviour has changed forever with the introduction of e-Commerce. We are transforming our approach to strategic partnerships with beauty portals and retailers. This was the genesis of the Beauty Collective which seeks to change the way beauty is perceived, understood, and marketed.
This season, at the Lakmē Fashion Week, we positioned our fashion-forward ethos at the forefront by introducing a compelling new campaign, #UnapologeticallyMÉ, to celebrate Indian women from diverse backgrounds who embrace fashion and beauty without reservations.
We have stepped up our innovation within this category, expanding into new on-trend demand spaces to meet the evolving needs of our consumers.
Indulekha, our naturals brand, refreshed its packaging to project mastery and reinforced its expertise, alongside expanding its portfolio by venturing into the Anti-Dandruff demand space with the launch of Indulekha Svetakutaja Shampoo & Oil.
We have strengthened the fundamentals on our premium brands, resulting in consistent penetration gains. Our bodywash segment has grown 4X in 4 years through dedicated market development efforts.
We continue to scale up our PBBU brands through new offerings. For instance, we launched the Active Skin Barrier Care range in Simple, which is powered by ceramide boosters and hyaluronic acid to help restore a damaged skin barrier and soothe dry, sensitive skin.