Customers
We have established a long-standing relationship with our customers on a foundation of trust and mutuality of interest. Our focus is to support all our partners, from small family-owned stores to large, organised retail and e-Commerce.
We have established a long-standing relationship with our customers on a foundation of trust and mutuality of interest. Our focus is to support all our partners, from small family-owned stores to large, organised retail and e-Commerce.
Our customers play a critical role in our journey to reach consumers. With data and analytics enhancing the impact of our technology-driven customer development strategy, we are able to partner with our customers, ranging from large modern trade outlets to neighbourhood kiranas to grow their business with us.
Through Project Shakti, we financially empower and provide livelihood opportunities for women in rural India.
Under this programme, women micro-entrepreneurs called Shakti Ammas are given training by our rural sales promoters on the basic tenets of distribution, acquainted with our brands, and provided with the necessary coaching and support to manage their business.
We are also working towards creating a more significant social impact by conducting sessions on nutrition awareness, waste recycling, women empowerment and more to enable Shakti Ammas to become agents of positive change in their villages.
So far, we have over 1.6 lakh Shakti Ammas across 18 States in India.
India's retail landscape is rapidly evolving, and technology is influencing consumer behaviour. Today's shoppers move seamlessly between online & offline channels, seeking convenience, value and premiumisation across categories. We are seeing the rise of new models like social commerce, where people shop through social media and quick commerce platforms.
As the customer landscape continues to evolve, we are ensuring that our partners remain future-fit by embracing technology.
One of our major offerings for retailers has been Shikhar our e-B2B solution through which we enable retailers to place orders online at their convenience, track stock and shipments, get fast and reliable service and improve assortment and sales. We have scaled up Shikhar by onboarding over 8 lakh stores onto the digital ordering platform.
We protected the livelihoods of all our people during the COVID-19 pandemic and activated insurance cover for over 50,000 outer core associates and third-party workforce. In addition, we extended medical assistance via the HUL Medical and Occupational health team, and on-ground COVID-19 warriors were inducted across the country.
Project Ahilya aims to create equal opportunities for women to join our frontline General Trade salesforce and equip them with the training required to succeed in the marketplace. By the end of 2022, we aim to cross 1000+ Ahilyas in our network of market executives.
