Our Consumers | Hindustan Unilever Limited (HUL)

Capital
linkage

Natural
Capital

Social and Relationship
Capital

Intellectual
Capital

Financial
Capital

Empowering our consumers through superior, affordable, aspirational and purposeful products and experiences, is core to our value proposition.

50+

brands across
16 categories

product superiority
compared to 2019

85%+

leadership in
categories we operate

We are pioneers and custodians of disruptive science and technologies which deliver delightful consumer experiences and help build trust and love for our brands.

Dr Vibhav Sanzgiri Executive Director, Research and Development

Brand stories

Through our purpose-driven campaigns we have continued to strengthen our connect with consumers through products that deliver on quality, sustainability, and brand values.

Building further on its purpose of owning household chores, Vim’s campaign is a call to action to men and society to own the chores.

The Taj Mahal Megh Santoor campaign won a Guinness World Record for the world’s largest environment-friendly billboard. The billboard generated a rendition of the Raag Megh Malhar with the help of rain drops falling on it, creating a strong wave of social media interest in the brand.

Brooke Bond Red Label’s, ‘Tea: India Ka Favourite Social Network’ campaign launched on World Social Media Day won the hearts of our consumers across the country.

Through marketing campaigns featuring both male and female cricket players, Boost continues to strengthen its messaging around the strong nutritional credentials of the brand at the same time expands representation of women players.

Consumer-centric research
and development

We have access to cutting-edge technical know-how, world class R&D and innovation capabilities including 6 global R&D centres in 5 countries with 5,000+ professionals, including 3 centres in India, 20,000+ patents and patent applications and deep science and technology expertise in emerging areas such as Renewable Ingredients, Next Generation Biology and Positive Nutrition.

We leverage this state-of-the-art technology across our value chain – from gaining granular level consumer insights, analysing on-trend preferences, curating product mixes and innovations to optimising supply chain and marketing strategies, to give us a strong competitive edge.

Creating categories of the future

We are shaping the future through on-trend and relevant innovations designed specially for consumers and channels of the future. We are driving adoption of key future formats through compelling communication that addresses triggers and barriers. We are also scaling up education-led sampling to further engage our consumers.

Innovating for the future

70%+

of turnover from innovations is from market development or premium categories

Investing for the future

75%+

of incremental media spends is on market development and premium categories

Our dedicated efforts over the past decade have yielded in creation of a significant portfolio, which did not exist a decade ago, and now, contributes over 25% to our turnover in FY’23-24.

Bodywashes grew 4X in last 4 years

Sun-care and light moisturising grew 2X in last 4 years

Homecare liquids are a ₹3,000 crores category

Reaching hyperconnected consumers

The rise of digital platforms has empowered consumers with unprecedented access to global trends, products, and brands, making their purchase journeys dynamic and omni-channel.

We have extensively scaled up our digital marketing and influencer campaigns, reaching consumers through numerous digital media channels.

Our advertisements are curated for each channel keeping in mind the customer profile and mindset and we have a dedicated influencer management team to handle this booming segment of marketing.