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FOCUS AREAs for the Division
Premiumisation
The fabric wash business delivered a strong performance on the back of continuing premiumisation with Surf excel and Rin, whilst regaining growth in the mass segment led by Wheel.
Surf Excel Rang Laaye Sang
Market Development
Surf Excel Easy Wash Liquid
In the market development segments of machine wash and fabric conditioning, Surf excel matic liquid and Comfort fabric conditioner continued their growth trajectory.
VIM
Vim led the market development for dishwash by driving category adoption of Vim Bar in rural India and upgrading existing bar consumers to the liquid format in urban India. Vim Liquid performed well by increasing penetration through introduction of access packs.
INNOVATIONS
The low cost Domex powder, designed for squat toilets, was extended to select geographies in India.
Domex Powder
Launched Pureit Copper+, an innovation inspired by the age-old tradition of storing water in copper vessels, which adds goodness of copper to RO purified water.
Pureit Copper
Building iconic engagement platforms
2005
Pride
2012
loyalty and forgiveness
2013
Empathy And Love
2017
Learning from failure
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