This year marked significant changes for Beauty & Wellbeing; we renovated our iconic brands, developed a comprehensive portfolio for high-growth market making opportunities, and refined our mental and physical reach models to better cater to the beauty consumer.
Revenue
Segment result
Segment margin
Skin Care was impacted by mass skin performance and delayed winter, however the premium portfolio within the segment continued its strong growth trajectory
Hair Care delivered high-single digit growth
Underlying Sales Growth
Contribution to
HUL's turnover
Channels of the future grew competitively, in double-digit
Announced acquisition of Minimalist, a ₹500 Cr brand
This was a pivotal year for Beauty & Wellbeing as we set our vision to be the Beauty Shapers of India for the decades to come. We strengthened our portfolio for aspiring India, pivoted to new age media models and continued to build our moats in distributive reach for Beauty & Wellbeing. With the transformation in play, we will continue to be the #1 Beauty Company in the country and strengthen our position.
Executive Director, Beauty & Wellbeing
We have transformed our largest Skin Care brand, Pond's, from being perceived as a trusted name in tone management to a premium Skin Care masterbrand rooted in expert science. The brand has reinvented itself to remain a pioneer in today's ever-changing beauty landscape, building on its equity with consumers across categories. The brand has had a strong year of competitive growth, backed by increased brand superiority scores, portfolio transformation and rewiring of media deployment.
The online market is dominated by ‘beauty.com’, viewed by consumers as the ‘Beauty destination’ for content and commerce. The priority for us in this channel is to increase market share with a future-facing portfolio supported by premium launches and desirable content, deliver unparalleled consumer experiences backed by tech enabled availability and discoverability. We went live with this approach and set up 'Beauty-verse' in 2023. In the last year alone, we have gained significant market share.
We have built the largest network of beauty advocates, with the highest influencer and key opinion leader footprint. This strategy has resulted in four of our beauty masterbrands ranking in the top five for their respective categories in advocacy. Through ‘BeBeautiful’, our in-house beauty editorial platform, we aim to build a community of beauty enthusiasts who share experiences and shape beauty conversations led by our brands. We are building brands on social media to win in culture with 'content that converts'.
