₹9,168 Cr
Revenue
₹1,606 Cr
Segment result
18%
Segment margin
Revolutionary formula enhancement for Lux and Lifebuoy involving 'Stratos' technology landed in the fiscal
Bodywash grew competitively in double-digit
15%
Contribution to
HUL's turnover
Non-hygiene segment in Skin Cleansing gained growth momentum while hygiene segment was subdued
(3%)
Underlying Sales Growth
Oral Care delivered mid-single digit growth
As India’s largest personal care business, we serve 1 Bn+ consumers with our unmissably superior brands. During the year, we have strengthened our brands, driven market development and premiumisation through breakthrough technologies and impactful communications. We are transforming our business to cater to the evolving needs and aspirations of India.
Executive Director, Personal Care
Portfolio transformation during the year
Keeping our Core contemporary and healthy
Premiumising our Future Core
Leading trends with Market Makers portfolio
Dialling up demand drivers
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Winning in Many Indias 2.0
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Social-first Demand Generation
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Unmissable Brand Superiority
Dialling up demand drivers
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Winning in Many Indias 2.0
We continued to implement our ‘Winning in Many Indias' (WiMI) strategy of portfolio differentiation based on consumer preferences and climatic conditions. This approach facilitates the development of products and communications specifically designed for local markets, thereby enhancing our ability to address the needs of diverse consumer cohorts. Identifying the specific proposition and celebrity that resonates with the South market, Pears landed a campaign that focuses on ‘Glow’ benefit with a prominent South Indian celebrity as the face.
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Social-first Demand Generation
For the 2024 Diwali season, Moti launched the 'Din Din Diwali' campaign with an aim to keep the essence of Abhyanga Snan alive by combining nostalgia with modern entertainment elements. The campaign has garnered 150 million+ views on multiple social media channels. The market share of Moti saw one of its highest ever growth on the back of this campaign.
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Unmissable Brand Superiority
During the year, we introduced a new technology 'Stratos' for our soap bars. Stratos is a revolutionary technology that bolsters our product superiority while at the same time enables us to transition to more responsible sourcing and reduced carbon footprint. It is a first-of-its-kind groundbreaking technology developed and patented by our R&D team. This technology, developed with 20 plus patents filed makes it possible to reformulate soap with a proprietary mix including plant derived polysaccharides, vitamin blends and skin care actives. This not only improves the product, but also reduces the non-functional total fatty matter from the soap by using smart structuring technologies.
Our iconic brands
Skin Cleansing
Oral Care
Deodorant and Male Toiletries
