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UN SDGs impacted

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Key highlights

By placing our consumers at the heart of our business, we not only meet their needs but also build lasting relationships based on trust and satisfaction. Understanding and serving their evolving needs is central to our business strategy.

Household product usage statistics Household product usage statistics

9 out of 10

households in India use one or more of our brands

Most loved brands statistic

8 HUL Brands

featured in Kantar’s Most Chosen FMCG Brands of India*

Turnover statistics

80%+

turnover superior to eyeball competition^

Patent access statistics

3

new brands added to HUL's portfolio in FY 2024-25

Digital media spend statistics

40%

of total media spends is now digital media

*Kantar, 2023

^As per Unmissable Brand Superiority framework, as on December 2024

Consumer-centric R&D and innovation

Our R&D strategy is designed to keep pace with the evolving needs of an aspiring and affluent India. By leveraging cutting-edge technologies and deep consumer insights, we aim to deliver superior, innovative products that enhance consumer experiences and drive sustainable growth.

Unmissable Brand Superiority (UBS) is at the heart of our R&D strategy. With an acute focus on superior, premium & sustainable packaging, fragrances and flavours, we aim to provide our consumers with high-quality products for the best possible experiences.
We leverage Unilever’s global R&D prowess. Our world-class R&D teams comprising of 820+ scientists, innovators and engineers are spread across Mumbai and Bengaluru. These sites are an integral part of Unilever’s global R&D ecosystem and thrive in deep knowledge and expertise sharing with access to over 20,000 patents globally.
Our Agile Innovation Hub leverages generative AI to anticipate consumer trends and convert them into product designs for rapid prototyping. This, combined with digital data backed tools and in-person consumer insights, allows us to uncover and fulfill consumer needs. Over the last few years, the AI Hub has transformed hundreds of projects, helping reduce innovation lead time by up to a third.
We have identified 3 strategic next generation science & technology platforms to develop differentiated and patented technologies – Microbiome, Next-Generation Materials, and Biotechnology. These multi-year research platforms are already powering our recent Core and Market Making innovations such as the Vim UltraPro floor cleaner, Stratos soap bars in Lux and Lifebuoy and Dove Scalp+ Hair Therapy.

Fostering meaningful connections

Our marketing and channel strategy is designed to create impactful connections with consumers, leveraging multi-channel approaches to maximise reach and engagement. By integrating innovative campaigns and specialised channels, we aim to enhance brand equity and drive sustainable growth.

With our new Vim 'Equal Vow' campaign, we are shining a light on equal partnership in a marriage founded on equality and trust that extends to showing love and care in action by equally shouldering everyday household chores like dishwashing.

With the hashtag #TheBeautyTestStopsWithMe campaign, Dove set out to transform traditional matrimonial profiles into 'mothermonials' i.e. narratives that challenge the focus on physical appearance. With 130 million+ views, it has led to an increase in consumer purchase intent by 15% .

Riding the Korean wave in India, Knorr has taken its successful journey of Korean Ramen a step further. Knorr joined forces with Squid Game 2 for a one-of-a-kind campaign where 45 creators showcased their unique takes on the ‘Dare to Slurp’ challenge.

For the 2024 Diwali season, Moti launched the 'Din Din Diwali' campaign with an aim to keep the essence of Abhyanga Snan alive by combining nostalgia with modern entertainment elements. The campaign has garnered 150 million+ views on multiple social media channels. The market share of Moti saw one of its highest ever growth on the back of this campaign.

Meeting evolving consumer needs by pioneering future categories

We have identified 6 specific segments where we expect to see rapid growth in the years to come, given changing market and consumer dynamics in the country. The areas include premium Skin Care, premium Hair Care, Bodywash, Home Care liquids, Condiments and Mini-meals and Prestige & Wellbeing.

Premium Skin Care

Premium Skin

Premium Hair Care

Premium Hair

Home Care
Liquids

Home Care Liquids

Condiments &
Mini-Meals

Condiments & Mini-Meals

Bodywash

Bodywash

Prestige &
Wellbeing

Prestige & Wellbeing

Driven by innovations, media investments and market development activities, the ₹7,000 crores market-making portfolio has grown in double-digits during the year.

Engaging with consumers across multiple touchpoints

Consumer journey has fundamentally transformed. No longer confined to a single channel, consumers now seamlessly navigate a complex web of touchpoints, purchasing products across a variety of platforms.

Consumer shopping image

Our design for channel strategy enables us to offer a highly differentiated and customised portfolio of brands and pack sizes, ensuring we meet the diverse needs of consumers in each channel.

Consumer shopping image

We are specialising our route-to-market channels. Given consumers are increasingly turning to specialised channels for specific concerns, we are building a robust infrastructure of channels that cater to and specialise in beauty, gourmet food and health & wellness.

Today, almost 40% of our spends are on digital media. We have a roster of 12,000+ influencers with whom we engage on influencer campaigns. Our ‘Others-Say’ marketing model leverages the voices of others to amplify brand messages to authentically build credibility and trust with our audience.