During the year, we strengthened our market leadership by significantly investing in making our brands unmissably superior, through impactful relaunches tailored to evolving consumer needs. We strategically ventured into new demand spaces and price tiers with new brand launches and brand extensions, capturing future growth opportunities.
Revenue
Segment result
Segment margin
Home Care witnessed high-single digit volume growth
Liquids portfolio growing in strong double-digit
Underlying Sales Growth
Rin liquid emerged as a leading brand in the tier 2 segment
Surf excel crossed the ₹10,000 Cr milestone in this fiscal
Contribution to HUL's turnover
Home Care growth strategy is hinged on premiumisation and market making. We are committed to creating desirable brands that deliver indulgent consumer experiences through relentless focus on Unmissable Brand Superiority. By leveraging best-in-class science, aesthetics, and sensorials, and maintaining the right price-value balance amidst fluctuating commodity cycles, we will drive competitive growth.
Executive Director, Home Care
To address the evolving need for hyper convenience among consumers and enhance laundry efficiency, we are investing behind market development activities to expand the penetration of Surf excel’s 3 in 1 Smart Shots. This product is a single-use soluble liquid detergent capsule featuring a unique three-chamber design, specifically engineered for fully automatic front and top load washing machines.
In a refreshing collaboration with pop artist, Ritviz, the brand transformed the routine, dishwashing task into a fun and enjoyable experience leveraging the universal appeal of music. To further amplify the campaign, Vim collaborated with over 200 influencers who shared fun moments from their chore routines to inspire families to join the trend. The campaign video generated significant social media traction across YouTube and Instagram with 35 million+ views.
Throughout the year, we strategically refined our pack-price architecture, offering our product portfolio across a diverse range of pack sizes and price points. Our evolved portfolio strategically incorporated targeted innovations designed to meet niche consumer demands, thereby establishing a competitive and relevant presence in the rapidly expanding e-commerce, quick commerce and modern trade. Collaborative category initiatives and curated events with key players have strengthened customer partnerships and ensured seamless tracking of shoppers in their omnichannel purchase journey.
