We focused on supplying essential products, drove relevant innovations designed for channels like e-Commerce, expanded our product offerings and communicated with contextually relevant messaging.
Public Service message from Lifebuoy encouraged people to wash hands with soap to prevent spread of virus. Dove launched its care & protect range which provides protection along with moisturisation. Capturing the beauty-at-home trend, we launched a new range of hair serums & masks under TRESemmé & Dove. We also completed the acquisition of the female intimate hygiene brand VWash and are off to a good start.
We believe in Positive Beauty, for people and the planet. Through our Beauty & Personal Care brands, we are taking action to drive positive change. We are removing the word ‘normal’ from advertising and packaging, as a part of the new positive beauty vision.
Dove, through its #StopTheBeautyTest campaign continues to challenge social stereotypes while Clinic Plus, a brand reaching 85% Indian households launched a film under its #MeriBetiStrong campaign to educate mothers about domestic violence.
The rebranding of HUL’s flagship brand Fair & Lovely to Glow & Lovely takes forward the brand’s journey towards a more inclusive vision of beauty.
Design for Channel is a key pillar of our 5 fundamentals of growth, and with technology driven commerce set to grow disproportionately, we are investing in it ahead of the curve.
We have set up the Premium Beauty Business Unit, with a strong focus on e-Commerce, to strengthen our play in the ‘Mass-tige’ beauty segment, leading our entry into niche premium formats. Our Lakmé D2C Site continues to gain traction and presents an opportunity to leverage technology to get closer to our consumers.