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Our Compass Strategy

A belief that sustainable business drives superior performance lies at the heart of the Unilever Compass
Our Vision
Our vision is to be a leader in sustainable business. We will demonstrate how our purpose-led, future-fit business model drives superior performance delivering consistent, competitive, profitable and responsible growth.
Our global Compass Commitments will help us deliver our purpose and vision.
Win with our brands as a force for good, powered by purpose and innovation
Unilever Compass Commitments – Global
Improve the health of the planet
Improve people’s health, confidence and wellbeing
Contribute to a fairer, more socially inclusive world
Respect human rights
Ensure compliance with our Responsible Sourcing Policy
Respect and promote human rights and the effective implementation of the UN Guiding Principles
Our responsible business fundamentals
Business
integrity
Safety at
work
Employee
wellbeing
Product safety
and quality
Responsible
Innovation
Engaging with
stakeholders
Responsible
taxpayer
Committed to
transparency
Responsible
advertising
and marketing
Safeguarding
data
Our strategic choices and actions will help us fulfil our purpose and vision
Developing our portfolio
  • Growing the Core
  • Accelerating Market Development
  • Driving Premiumisation
Win with our brands as a force for good, powered by purpose and innovation
  • Improve the health of the planet
  • Improve people’s health, confidence and wellbeing
  • Contribute to a fairer, more socially inclusive world
  • Win with differentiated science and technology
Build differentiated structures and capabilities
  • Country Category Business Team (CCBT)
  • Winning in Many Indias (WiMI)
  • Digital transformation (Reimagine HUL)
Lead in the channels of the future
  • Accelerate pure-play and omnichannel e-Commerce
  • Strengthen eB2B presence
  • Drive category leadership through shopper insight
Build a purpose-led, future-fit organisation and growth culture
  • Unlock capacity through agility and digital
  • Be a beacon for diversity, inclusion and values-based leadership
  • Upskill through lifelong learning
Our growth creates value through a multi-stakeholder model
Our People
Consumers
Customers
Suppliers & Business Partners
Planet & Society
Shareholders
Operational Excellence through the 5 Growth Fundamentals
1
Purposeful
Brands
2
Improved
Penetration
3
Impactful
Innovation
4
Design for
Channel
5
Fuel for
Growth
Our 4G Growth Model
Consistent Growth
Competitive Growth
Profitable Growth
Responsible Growth
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View
Reimagine HUL
Performance
Divisions
Our Leaders