This year, we integrated the Nutrition Portfolio, which was acquired from GSK CH. We have a clear strategy of improving accessibility and reach, driving penetration, landing impactful innovations, increasing profitability through synergies and investing behind the brands to drive growth. We introduced new 500 gram pouches and Rs.2/- sachets for Horlicks and Boost, to increase the penetration and expanded Boost across India.
We also entered the adult nutrition market with the Plus range and have expanded our proposition to include the immunity boosting benefits of zinc in Horlicks.
We focused on providing healthy in-home eating options through our portfolio of brands, and strengthened the portfolio through introduction of Hellmann's Mayonnaise, and Kissan Peanut Butter.
Our Tea business grew significantly this year enabled by market share gains and penetration, while the Coffee portfolio was strengthened with the introduction of a natural variant ‘Bru Veda’.
As India’s largest hot beverages business, we continue to lead the expansion of Tea and Coffee as a carrier of nutrition and as a beacon of sustainable agriculture practices.
Brooke Bond Red Label continued to drive the #unstereotype agenda, emphasising the importance of compassion during the lockdown, whereas Horlicks led the purpose agenda by donating 2 Lakh+ Packs of Horlicks’ products to essential workers and vulnerable children.