Our hygiene brand Lifebuoy continues to urge people to practice the life-saving habits of handwashing, social distancing and wearing a mask through campaigns issued in the public interest. Watch the public service campaign called 'It’s In Your Hands' launched in partnership with the Federation of Indian Chambers of Commerce (FICCI).
Our large-scale COVID-19 awareness campaign in partnership with UNICEF, #BreakTheChain reached over 600 Million people in 2020, driving home the message of social distancing, handwashing and generosity.
As an extension to the #BreakTheChain Campaign with UNICEF, we developed an awareness campaign to equip rural healthcare professionals & communities with improved information on how to tackle COVID-19 through engaging digital content. With this intervention, we reached close to 14 lakh people in 256 districts in 6 states across the country.