Home care Brands | Hindustan Unilever Limited (HUL)

Our brands continued to be at the forefront of meeting consumers’ growing hygiene needs

The need for a cleaner home got further highlighted during Covid-19. Domex, our clinical disinfection brand rolled out Domex Floor Cleaners with the power of sodium hypochlorite proven to destroy Coronavirus in 60 seconds. We also launched multipurpose spray and wipes to protect against infection causing germs.

Surf excel launched a smart spray with stain lifting technology, while Vim continued leading the premiumisation opportunity for dishwash liquids.

Towards a Clean Future: With a purpose of ‘Cleaning up Cleaning’

In line with the motto of working towards a sustainable future, Unilever announced ‘Clean Future’, an ambitious blueprint for reinventing cleaning and laundry products to give people affordable, high-performance products that are kinder to both them and the environment. Our aim is to continue to deliver superior products which are better for the planet at affordable costs.

Surf excel is spreading its “Dirt is good” philosophy, joining hands with HelpAge India to bring colours of joy to the elderly on the occasion of Holi. Domex partnered with Mumbai Railways & the Municipal Corporation of Greater Mumbai to offer disinfectant services for key stations and strategic places.

Using e-Commerce to drive New Benefit Segments

We continue our journey of growth in e-Commerce and Modern Trade, with a strong portfolio and the right price pack architecture exclusively designed for these channels. We launched new formats such as Vim Matic Dishwash range, and also seeded e-Commerce first brands like ‘Nature Protect’ to expand our portfolio.

Cleanipedia, our online platform for housekeeping and cleaning tips, stepped up to create meaningful content to ease consumers’ worries around the lockdown.

Home Care

Exhibiting resilience & portfolio strength during COVID-19

Our brands continued to be at the forefront of meeting consumers’ growing hygiene needs

Building Purpose-led brands

Towards a Clean Future: With a purpose of ‘Cleaning up Cleaning’

Winning in channels of the future

Using e-Commerce to drive New Benefit Segments

Our Iconic Ad-Campaigns over the Last Decade

Surf excel #RangLaayeSang

Rin - Everyone can Shine

Surf excel - Daag Achhe Hai

Rin – Keep Shining

Vim Sabse Tez