HUL beauty and personal care

Beauty and Personal Care

We believe in beauty that cares for people, the society and our planet
Hindustan Unilever Limited
  • ₹17,345 Cr Segmental Revenue
HUL hair care brand

Dove is India’s No. 1 Hair Care Brand

Focus Areas


Strengthening growth

Strengthening the core

In 2019, Fair & Lovely married the new facial glow trends along with enhanced technology to arrive at a “high Definition (HD) Glow” product line to meet consumer needs.

We continue to strengthen our core portfolio by driving penetration, making our brands more aspirational and leveraging data analytics to reach the right clusters with the right messaging and right media mix. We are also analysing the constantly changing consumer preferences and driving innovations and marketing with the derived insights.

Accelerating premiumisation

We launched the TRESemmé Sachet to drive more users in the category and accelerate premiumisation.

We are accelerating premiumisation of the portfolio by impactful innovations, understanding the needs of consumers and scaling the new benefit spaces. Our brands such as Lakmé continue to be at the forefront of bringing on-trend innovations. Each of our big brands are also ensuring availability in access packs in the right channels so as to continue to grow penetration and increase usage.

Driving market development at scale

We launched the Lakmé Skin Refreshing range this year to meet the evolving consumer needs.

We are energised with the opportunity of leading market development across categories through access packs and targeted communication. We are leveraging the powerhouse of our brands to lead the charge in categories of the future like face cleansing, male grooming and antiperspirants.


Winning in growth

This year, we launched a range of Axe Deodorant combinations designed specifically for e-commerce channels keeping in mind the consumer behaviour and needs on e-commerce.

Our premiumisation journey is accelerated through the touch and feel benefits of modern trade. We are educating consumers on the premium benefit proposition through assisted selling and counters.

We are leveraging the fastest growing channel of e-commerce by making all our brands available across platforms and playing a differentiated portfolio strategy curated for the channel.


Fuelling the growth
engine with new
marketing models

focus of HUL

We are focusing on new models of marketing to take innovations and activations to consumers. Our Winning In Many Indias (WiMI) cluster deaveraging strategy enables us to derive differentiated consumer insights which are then used to employ precision targeting through a multimedia mix.

We continue to strengthen content creation with initiatives like ‘Be Beautiful’, a platform that educates consumers on their beauty and personal care needs.

Our portfolio of iconic brands

Please rotate your device.
This page is best viewed in Potrait orientation