Our Value Creation Model

Our Value Creation Model

Our Value Creation Model

Consumer Insights
Innovation
What we depend on
Relationships
Resources
Consumer use
Sales
What we do
  • Consumer Insights
  • Innovation
  • Consumer use
  • Sales
  • Sourcing
  • Manufacturing
  • Logistics
  • Marketing
To create value for
  • Consumers
  • Our people
  • Society
  • Planet
  • Customers
  • Shareholders

What we depend on

HUL relationships
  • Relationships

  • Purposeful people
  • Trusted suppliers
  • Committed partners
  • Resources

  • Input materials
  • Financial resources
  • Intangible assets
  • Tangible assets
HUL resources

What we do

  • Consumer Insights

    Tracking consumer sentiment through our People Data Centre

  • Innovation

    Using consumer insights along with ideas from our R&D and marketing teams to develop brands and products

  • Sourcing

    Buying raw material and packaging material to develop our products

  • Manufacturing

    Turning materials into products with 31 factories as well as third-party manufacturers

  • Consumer Use

    9 out of 10 Indian households use our products to feel good, look good and get more out of life

  • Sales

    Making our brands available to consumers through 8 million retail sales outlets

  • Marketing

    Creating an increasing amount of tailored content to connect with consumers

  • Logistics

    Using a country-wide network of logistics warehouses to deliver 60 billion units of our products to millions of retail outlets

To create value for

  • Consumers

    Providing products to meet the needs of consumers

  • Our People

    Rewarding people fairly for the work they do while helping them find their personal purpose

  • Society

    Helping millions of people improve their health and wellbeing as well as enhancing livelihoods

  • Planet

    Working with others to make the big changes needed to reduce our environmental impact

  • Customers

    Partnering with small and large retailers to grow our business and theirs

  • Shareholders

    Delivering consistent, competitive, profitable and responsible growth


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