An advertisement for TRESemmé Hydra Matrix showcasing its hair hydration benefits with product shots, an endorsement from a stylist, and CGI hair science visuals.. Beauty & Wellbeing

Beauty & Wellbeing

Beauty that cares for people, society and planet

Business review of the year

In F Y'26, Beauty & Wellbeing (B&W) reported 6% Underlying Sales Growth, led by a balanced mix of volume and price, with strong momentum in Hair Care, Health & Wellbeing and Premium Skin Care. In Skin Care, Channels of the Future delivered competitive double-digit growth, reinforcing the strength of H U L’s future-fit channel strategy. Looking ahead, B&W will continue its transformation journey, focusing on high-growth demand spaces, culture-shaping brands and democratising aspirations to deliver sustained value for H U L.

  • ₹14,990 Crores. Revenue
  • 6%. Underlying Sales Growth
  • 28%. Segment Margin
  • 23%. Contribution to H U L
  • 4X expansion . of Masstige & Wellbeing portfolio
  • ₹850 Crores+ Minimalist. Annual Revenue Run rate
  • #1 Market leader. in Hair Care and Skin Care
  • Double-digit growth. in Skin Care market development cells

F Y 2025–26 was a year of steady progress and continued transformation for Beauty & Wellbeing in India. Operating in a dynamic beauty landscape marked by evolving aspirations and heightened competitive intensity, the business remained anchored to its long-term vision of being the Beauty Shapers of India. The focus for the year was on strengthening the foundations of growth, while continuing to rewire the portfolio by elevating brands and building capabilities for the next phase of premiumisation-led growth.

Harman Dhillon

Executive Director, Beauty & Wellbeing

Radical consumer segmentation is the foundation of how we build and go to market, shaping every brand, channel, and media choice. In Beauty & Wellbeing, this guides how we activate our portfolio across Skin Care, Hair Care, and Health & Wellbeing.

Doubling down on fewer, bigger bets

Future-proofing frontline engine

Social-first Demand Generation

Beauty & Wellbeing deepened its pivot to Social-first Demand Generation, with substantial shift of investments towards digital media. The focus shifted from pure reach to driving relevance, attention and advocacy through creators, communities and credible 'Others Say' voices. We have set up an A I enabled content ecosystem through the Unilever A I Studio enabling teams to produce social first assets at 10X the previous volume, in a fraction of the time. Our media engine is already evolving from effective reach to engaged reach. Using Rapid Return on Investment models, several campaigns have been deployed dynamically, optimising spends in real time and targeting the right medium and communities with far greater precision.

Hair Care

Skin Care and Colour Cosmetics

Health & Wellbeing