A Lux soap commercial featuring an actress in a premium bathroom setting, highlighting the product's 100% pure sandalwood oil for glowing skin.. Personal Care

Personal Care

The #1 Personal Care business in India

Business review of the year

In F Y’26, Personal Care reported 4% Underlying Sales Growth, driven by pricing amid commodity inflation. Skin Cleansing recorded mid-single digit U S G. Premium bars and bodywash delivered competitive double-digit volume led growth. Oral Care also grew mid-single digit, supported by innovations in freshness and whitening, with Closeup strengthening its competitive position. Focused investments in premium formats, bodywash expansion, and science-backed innovation are building a strong growth platform, positioning the business to accelerate premiumisation, strengthen brand equity, and deliver resilient long-term value.

  • ₹9,564 Crores. Revenue
  • 4%. Underlying Sales Growth
  • 19%. Segment Margin
  • 15%. Contribution to H U L
  • ₹ 1,805 Crores. EBIT
  • #1 . Market leader in Skin Cleansing
  • ~400 basis points. Market share gain in bodywash
  • Double-digit. Competitive growth in premium bars & bodywash

Personal Care continued to make steady progress amid evolving consumer needs and a changing operating environment. The business focused on strengthening its portfolio through science-backed innovation, premiumisation, and improved execution across channels, while maintaining a balance between affordability and aspiration. This helped build relevance across the consumption pyramid, supporting both scale and trade up opportunities. This progress was powered by the passion, creativity, and resilience of our Personal Care teams, whose relentless consumer focus and execution excellence continue to shape the future of the category.

Vipul Mathur

Executive Director, Personal Care

India’s Personal Care market is being reshaped by three consumer cohorts, Democratisers, Premiumisers and Power spenders, each unlocking distinct opportunities. Through focused innovation and channel expansion, Personal Care meets evolving consumer needs and pioneers newer experiences. This positions us to sustain growth and lead premiumisation, setting industry benchmarks for quality and desirability. Our portfolio is crafted to serve all demographic segments and foster new market opportunities, keeping our brands relevant and aspirational.

Doubling-down on fewer, bigger bets

Future-proofing frontline engine

Channel strategy

Channel execution supported growth and premiumisation, with strong rural expansion in general trade, premiumisation momentum in modern trade, and rapid acceleration in e-commerce and quick commerce. General trade remained the backbone with large packs and minis driving penetration, while modern trade investments in visibility, planograms and category dressing strengthened brand theatres and share across key customers.

Skin Cleansing

Oral Care

Deodorant and Male Toiletries