A young woman browsing a brightly lit supermarket aisle filled with personal care and beauty products.. Consumers

Consumers

We aim to provide superior quality products and brands that cater to the needs of increasingly discerning consumers

Capital linkages

Natural capital

Social & relationship capital

Intellectual capital

Financial capital

UN SDGs impacted

Key highlights

We are shaping our innovation and category creation to serve their evolving needs and preferences.

One India R and D . structure
800+. scientists
20,000+. patents
Among Top 50. innovative companies in India. As per C I I Industrial Innovation Awards 2025
85%. of the business superior to eyeball competition. Based on our Unmissable Brand Superiority framework as on December 2025
5 . nano factories. Enables rapid prototyping and agile production
9 out of 10. Indian households use one or more of our products
60%. of total media spends on digital

We continue to push the boundaries of foresight-led innovations by combining cutting-edge science & technology along with sustainability and deep consumer and shopper understanding. Leveraging newer A I and digital capabilities, we are developing premium SASSY. Science, Aesthetics, Sensorials, Said By others, Youthful mixes that also deliver material efficiency and lower environmental impact. We are creating Desire at Scale for over a billion Indians, with superior, healthier, and sustainable products and packaging, even as the world navigates challenging external contexts.

Dr Vibhav Sanzgiri

Chief R and D Officer and Executive Director, R and D

Consumer-centric innovation and market making

As India’s consumer landscape evolves rapidly, H U L is strengthening its innovation engine to drive growth and build future-ready brands. Anchored in world-class science, deep consumer understanding and disciplined execution, these priorities enable superior experiences, wider access and sustainable growth across India.

Showing slide 1 of 3: Discovering emerging consumer needs. Attached video player context.. Promotional video showcasing Nexxus Promend Oil Resurrection for hair, highlighting its proteomic and lipidomic breakthrough to repair severe damage.. Research & Development is central to H U L’s competitive advantage, combining world‑class science with deep local consumer understanding. During the year, Unilever established an India‑focused R and D Category Design & Deploy unit, strengthening our ability to deliver science‑led, consumer‑centric innovation closer to consumers, while continuing to leverage global capabilities. H U L’s R and D agenda has evolved with India, with a focus on driving innovation for a modern India through our SASSY framework. Powered by advanced consumer insights, large‑scale analytics, rapid prototyping and a generative A I‑enabled Agile Innovation Hub, R and D identifies emerging trends early and translates them swiftly into tested product designs.

Consumer delight at every touchpoint

As consumer journeys become more digital, fragmented and omni-channel, H U L is re-architecting how consumers discover, engage with and access its brands.

We recognise that today’s consumer journey is increasingly dynamic and fragmented, with discovery processes shifting online, and H U L is leading this evolution through a comprehensive, digital-first strategy to foster seamless brand discovery, trial and advocacy.

We invest in engaging, social-first content and collaborate with a broad spectrum of influencers and creators to craft authentic narratives that resonate with micro-communities and establish trust and relevance at every touchpoint. Advanced analytics, social listening and community management enable us to personalise content and offers, nurture advocacy and build lasting relationships across the consumer journey.

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