A Surf Excel Matic commercial featuring a muddy cricket team and their coach to demonstrate the detergent's SPP Technology against tough, dried stains.. Home Care

Home Care

Making people’s homes a better world, and our world a better home

Business review of the year

In F Y’26, Home Care delivered high-single digit Underlying Volume Growth. Pricing actions taken as a part of our strategic move to maintain a competitive price-value equation and to pass on commodity-led benefits to consumers moderated Underlying Sales Growth to 4%. Liquids delivered strong double‑digit U S G, driven by rapid format upgradation and supported by market development actions. Sharper channel design, partnerships and scaled demand generation helped build category value and strengthen market leadership. Looking ahead, ongoing format upgradation, premiumisation and structural tailwinds positions Home Care well for sustained, competitive growth.

  • ₹23,672 Crores. Revenue
  • High-single digit. Underlying Volume Growth
  • 37%. Contribution to H U L
  • 19%. Segment Margin
  • Double-digit. U V G in Household Care
  • ₹4000 Crores . Revenue milestone crossed in liquids portfolio
  • Highest ever market share. in Home Care
  • Strong double-digit. U S G in liquids

Home Care’s growth strategy is rooted in building category value through format upgradation and premiumisation. As consumer expectations continue to evolve, we are shaping the transition with a future-fit portfolio and capabilities that strengthen brand love and marketing effectiveness across emerging media and sales channels. Amid supply chain volatility and commodity cycles, we will maintain a disciplined price–value framework, ensuring affordability while protecting the long-term business health. This balance underpins our ability to deliver consistent, competitive and profitable growth over time.

Vandana Suri

Executive Director, Home Care

Our Home Care portfolio is designed to meet the diverse needs of Indian households, ensuring tailored solutions for every segment. By spanning mass, popular, and premium segments, our portfolio ensures broad accessibility, addresses varied functional and economic needs and anticipates changing aspirations. This comprehensive approach allows us to remain relevant and trusted partners in homes across India.

Doubling-down on fewer, bigger bets

Future-proofing frontline engine

Omni-channel execution

Home Care shopping continues to evolve with the rapid growth of modern trade and quick commerce, reshaping expectations for discovery, availability, and convenience. Our portfolio is strategically designed to address emerging consumer needs across these channels, supported by strong partnerships and execution, reflected in the rapid scale-up of launches such as Vim Floor Cleaners and Comfort Perfume Deluxe.

Fabric Wash

Household Care